UA-170695639-1 Marketing within veterinary medicine - The Veterinarian Success Podcast

Episode 44

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Published on:

5th Jul 2020

#44 Jennifer Thompson - Marketing Strategy & Tactics

In this episode, Jennifer Thompson of Insight Marketing Group joins the show to talk through how veterinary practices need to think about marketing in today's world and the impact of COVID-19. We discuss:

  • The difference of being "on" and "in" when it comes to marketing.
  • Why storytelling is the key to online reviews.
  • The value of testimonials.
  • Why video is a relationship builder when it comes to marketing.
  • Why automated social media is dead.
  • How to market telemedicine to clients.
  • Best ROI today for a marketing budget.


Insight Marketing Group - https://insightmg.com/



Learn more about the podcast sponsor Medici - https://medici.cx/vetsuccess

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About the Podcast

The Veterinarian Success Podcast
Welcome to the Veterinarian Success Podcast where you go in-depth with a veterinarian specific financial planner Isaiah Douglass, MBA, CFP® to hear stories, opinions, and leading information about the world of veterinarian medicine from industry professionals. The podcast covers topics relating to the clinical, business, financial, and personal side of to help encourage, promote, and advocate for a healthy and happy standard of care for veterinarians, their families, their staff, and their businesses.

About your hosts

Isaiah Douglass, MBA, CFP®, CEPA

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I am a CERTIFIED FINANCIAL PLANNER™ and a Fee-Only advisor. I left a large national firm to found a solo financial planning firm in 2018 to pursue a planning approach dedicated to identifying ways to grow the net worth of veterinarians and dentists. In the summer of 2020, I merged with another financial advisor and became a partner in Vincere Wealth Management.

To check out Vincere Wealth Management ➡ www.vincerewealth.com

Provide

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Lendeavor is now Provide. We're the modern practice finance company, innovating for dentists, veterinarians, and other healthcare professionals like you. Today, more than ever — as our country perseveres through a global pandemic — we recognize the importance of healthcare providers. We call ourselves "Provide" in tribute to you.