UA-170695639-1 Marketing: Make it BIG and BEAUTIFUL - The Veterinarian Success Podcast

Episode 92

Published on:

20th Jun 2021

#92 Adam Greenbaum - Marketing: Make it BIG and BEAUTIFUL

In this episode, I'm joined by Adam Greenbaum CEO of WhiskerCloud. Adam’s passion for marketing and veterinary medicine will shine through in our discussion I’m sure. WhiskerCloud was launched in 2016 after Adam spent years watching the veterinary industry slowly move backward regarding technology and he wanted to do something about that. We discuss: Branding, Processes, Strategy, and making Beautiful Things!

  • How he would explain marketing to someone on New York Skyscraper elevator ride.
  • Why branding is more than a pretty website.
  • What all does WhiskerCloud offer to their customers?
  • Everyone talks about being on social media - what makes or breaks quality social media content?
  • What non-consensus view does he hold about marketing?
  • If you owned a veterinary hospital today how would you market? Where would the funds go?
  • Can you share some case studies on working with clients that outline the power of marketing?
  • What’s something we haven't talked about that’s critical to cover today on marketing?
  • Processes and optimizing your team.



CE with Lonestar Veterinary

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About the Podcast

The Veterinarian Success Podcast
Welcome to the Veterinarian Success Podcast where you go in-depth with a veterinarian specific financial planner Isaiah Douglass, MBA, CFP® to hear stories, opinions, and leading information about the world of veterinarian medicine from industry professionals. The podcast covers topics relating to the clinical, business, financial, and personal side of to help encourage, promote, and advocate for a healthy and happy standard of care for veterinarians, their families, their staff, and their businesses.

About your host

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Isaiah Douglass, MBA, CFP®, CEPA

I am a CERTIFIED FINANCIAL PLANNER™ and a Fee-Only advisor. I left a large national firm to found a solo financial planning firm in 2018 to pursue a planning approach dedicated to identifying ways to grow the net worth of veterinarians and dentists. In the summer of 2020, I merged with another financial advisor and became a partner in Vincere Wealth Management.

To check out Vincere Wealth Management ➡